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The chip industry is the strong cycle of the industry, and macroeconomic closely related. Global economic recovery is weak, and there may be second bottom. This is the entire chip industry is not good news. Citigroup has just released analysis report on the issue of warning: the macroeconomic downturn and the PC, mobile phone sales poor, the global chip industry is struggling.

The face of the plight of the entire chip industry, the PRD did not wait for the chip industry, but through industrial upgrading, increased efforts to expand in emerging markets. "Pearl River Delta electronic products in the growing influence of emerging markets, which is the local chip industry is undoubtedly the opportunity lies. Pearl River Delta, Pearl River Delta, the chip industry can support innovative electronic products, industrial upgrading." Shenzhen Semiconductor Industry Association, Cai Jinjiang said.

Or usher in the global chip industry downturn

In March and April, when, out of the global economic recovery optimistic judgments, more analysts are optimistic about the second half of 2011 the growth of the semiconductor industry, semiconductor industry revenue is expected in the second half will achieve 12% growth year on year. Allow analysts to make optimistic judgments Another basis is that Intel, Qualcomm, AMD and other chip giant's first quarter earnings bright.

However, access to years since the debt crisis, the situation deteriorated again in Europe, the U.S. economic recovery is weak, the momentum of China's economic slowdown has become increasingly evident, pessimists predicted that the global economy or the second bottom. For closely related with the macroeconomic chip industry, macroeconomic down, no doubt it is bad.

Citigroup analyst Glen Yuan recently released a report that the chip industry is struggling. Glenn Yuan that the drag on the chip industry, the "culprit" is the macroeconomic issues. "Everyone knows the existence of macroeconomic issues, while the chip industry can not avoid."

PC and mobile phone sales will drag the poor development of the second half of the chip industry. By the impact of tablet PCs, this year, PC market performance was depressed on shipments negative growth. Glenn Yuan pointed out that the full year, notebook shipments in 2011 may only be increased by 0-5%; mobile phone sales also worrying. Analyst for Citigroup in Taiwan, RIM and Nokia mobile phone sales expressed concern that the fame of H TC and Apple's iPhone smartphone, also showed weakness in its supply chain. Based on this situation, Citigroup lowered its TSMC and UMC in the third quarter earnings outlook.

Citigroup reported that this year the performance of the semiconductor industry may not reach the current average analyst forecast that revenue grew 12%. Citigroup concern in the semiconductor industry, 60 companies, only 17 companies may be better than the third quarter of the quarter is usually the case.

Although the chip industry into the trough, ARM is thriving, in addition to traditional smart phones, tablet fast-growing business, with low power consumption, began to enter the digital home market, recently launched in Shenzhen, intelligent television. Panasonic and other major manufacturers of ARM vendors as OEM partners.

Pearl River Delta to upgrade the chip industry to accelerate

Weak global macroeconomic growth, so that the chip industry is facing difficulties. However, the chip industry for the Pearl River Delta, is another round of scenarios.

As the world's electronic products manufacturing base, the Pearl River Delta in smart phones, tablet PCs, digital home, automotive electronics, medical electronics and security systems, manufacturing, occupies an important position. Previously, the PRD's main market is the European electronics market, the role of the industrial chain, mainly in OEM manufacturing. However, with the decline in European demand and the strong demand in emerging markets rise, the Pearl River Delta electronics companies found that emerging markets have great potential for development, but also to the development from the previous OEM's own brand business more profitable.

Shenzhen Semiconductor Industry Association, said Cai Jinjiang, the characteristics of these emerging markets in Europe and America and other Western countries with very different markets, their needs often lead to innovation is not necessarily sophisticated technology, the system may only partially functional / performance or cost breakthroughs, but for China's development of innovative applications to create another piece of the sky, the most typical example is the creation of China's three cards three standby, four cards four to be mobile chip platform.

"This year, the specter of micro projector in the Middle East, Africa, Latin America, Russia and other markets in great demand, we require chip makers continue to introduce more clear with our solutions, but also indirectly contributed to the chip's R & D capabilities." Shenzhen Magic Sun Hongwei video projector official told reporters the South.

Caijin Jiang pointed out that the Pearl River Delta electronics manufacturers in Europe and America from the past, mainly to meet export market demand to meet changing market needs in emerging countries, providing new definitions of products and technical services. This requires electronics manufacturers and chip manufacturers, IC design companies, software development companies work together to introduce the products to meet emerging market needs. In this demand-driven, the Pearl River Delta, the chip industry has also ushered in the transformation and upgrading opportunities.